Thursday, December 11, 2008

Throwback Video Of The Week

The Pharcyde Drop Labcabincalifornia Delicious Vinyl Records 1995

The Pharcyde - Drop
Released in 1995, three years after their classic debut Bizarre Ride II the Pharcyde. The album's production was handled by The Pharcyde themselves and Hometown Legend (cough cough Detroit) J Dilla (known then as Jay Dee).

The first single was "Drop". The video for "Drop" was directed by Spike Jonze, and used footage of the group performing the song backwards, replayed backwards, giving it a surreal quality. The backwards theme of the video was also a reference to the song itself, which featured a backwards sample. "Drop" was a hit, as was the follow up single "Runnin'" which peaked at #55 on the Billboard Hot 100.

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